VIBE

The launch of Kinthread's White Cross new medical scrub collection, VIBE was a new type collection that goes beyond the standard and puts individuality center stage, redefining what it means to stand out in healthcare fashion. 

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For this launch, Designchicklet & Co. worked with the client to plan out the launch plan, we all concepted on the photoshoot which includes curating the shot list, picking the diverse models and working with the producer to prepare for the $130K production. On set we art directed the shoot photography and video direction to capture the essence of the brand's dedication to comfort and style.

 

We meticulously managed every detail on set, collaborating closely with photographers and videographers to ensure each frame embodied our brand's vision. For post-production we worked with production artists for editing and refinement, enhancing images to achieve a flawless presentation.

 

Additionally, we led the design of collateral materials, ensuring our launch materials were not only cohesive but also compelling. The result was a highly successful debut that celebrated the seamless blend of fashion and function in healthcare apparel.