Medelita
Case Study
Client
Careismatic (CBI):
Medelita (ML)
Year
2025
Location
Sherman Oaks, CA
Share
Scope: YTD Meta Creative Performance
Across 41 Meta ads analyzed YTD, my creative outperformed all other Medelita creative with 44% higher average ROAS, 37% higher CTR, and produced the single highest-return ad in the account (9.6 ROAS)—proving not just engagement strength, but superior revenue impact at scale.
My creative generated significantly more revenue per dollar spent— proving real business impact, not just engagement. This work isn’t just aesthetically strong. It’s commercially powerful.
My Medelita creative outperformed the brand’s overall Meta ad portfolio year-to-date where it matters most: revenue return.
Across my Meta ads for Medelita, I delivered:
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+44% higher ROAS
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Stronger top-tier revenue efficiency
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The single highest ROAS across the entire brand YTD
Creative Volume Context:
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My Medelita ads: 41
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Other Medelita ads: 63
This is a statistically meaningful production volume, not a small-sample anomaly. The performance lift is consistent and defensible.
Average ROAS:
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My Medelita ads: 0.85
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Other Medelita ads: 0.59
+44% higher return on ad spend
Best ROAS Achieved:
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My Medelita ROAS: 9.60
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Best Other Medelita ROAS: 2.38
My Medelita top performer delivered 4× higher
profitability potential
CTR
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My average Medelita CTR: 1.11%
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Other Medelita CTR: 0.81%
+37% higher click interest
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My ads earn attention more effectively
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Messaging is stronger at stopping the scroll
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Engagement lifts directly support higher ROAS, rather than masking weak intent
