Healing Hands: Quest Collection Launch
Case Study

Client

Careismatic (CBI):
Healing Hands - Quest Launch deliverables

Year

2024

Location

Sherman Oaks, CA

Scope: Healing Hands Quest Collection Launch–Creative Direction & Commercial Impact

Planned and art directed a $60K multi-day, enterprise-level creative production for the Healing Hands Quest collection, leading an integrated brand system across photography, in-store signage, print, digital assets, and social. The launch directly supported wholesale growth, increasing orders from $3.5M to $5.1M, and generated $10M in brand positioning value through elevated creative execution and unified storytelling. All assets were delivered onan accelerated timeline, exceeding expectations and materially impacting expanded B2B ordering.

Presale Performance Snapshot—Quest Collection

+50% above unit forecast (80,000 units vs. 53,000 planned)
$1.41M in presale revenue vs. $898K plan
Men’s category over-indexed by 30%
Neutral colors over performed by 134%
All prints exceeded 1,000 units presold

These results confirmed immediate market traction and de-risked the full wholesale rollout prior to final production.

My creative leadership for the Healing Hands Quest collection launch delivered measurable commercial impact at scale.

Across the Quest launch, I delivered:

$60K multi-day enterprise production planned and art directed end-to-end
$3.5M → $5.1M wholesale order growth directly tied to launch execution
$10M in generated brand positioning value through elevated creative and storytelling
Hundreds of high-impact assets across photography, in-store signage, print, digital, and social